Privacy Policy

Introduction. We prioritize technical integrity and data minimization. This policy outlines how we handle data through our website. While we do not maintain a traditional database of user profiles, we use specific tools to reach you and understand site performance. Information Collection & WhatsApp TrackingWe do not harvest personal information. We only process data when you voluntarily initiate contact. Direct Contact: If you use our WhatsApp integration, you are redirected to WhatsApp's encrypted platform. Contextual Tracking: To better assist you, our script appends the specific page path you were viewing (e.g., /services/) to the initial WhatsApp message. This is a functional measure and does not identify you personally. Behavioral Metrics: We use Google Analytics 4 (GA4) to track high-level interactions, such as "WhatsApp Clicks" and "Scroll Depth." This data is anonymized. Usage of Cookies and Identifiers. Contrary to common "no cookie" claims, functional analytics require minimal identifiers: Anonymized IP: Google Analytics 4 anonymizes your IP address by default; we do not see or store your specific location. Identifiers: GA4 uses a "Client ID" cookie to distinguish a unique visitor from a bot. This does not contain your name, phone number, or email. Purpose of Collection. Data processing is strictly limited to: Identifying which services generate interest (e.g., counting WhatsApp clicks). Improving site performance and hardening our servers against bot traffic. Responding to your direct inquiries via WhatsApp or email. Data Security & POPIA ComplianceWe implement "Privacy by Design" on our servers: Zero-Footprint Tracking: We do not store your chat history or personal details on this website's server.Data Retention: Analytics data is set to the minimum retention period (2 months) before automatic deletion.Cross-Border Transfer: As GA4 is a global service, anonymous identifiers may be processed on secure servers outside of South Africa, compliant with POPIA Section 72. Your Rights Under POPIA. You maintain the right to: Request the deletion of any correspondence sent to us. Object to the processing of your data. Submit a complaint to the Information Regulator. Contact Information. For technical queries regarding our data handling: webmaster@thewebsiteguy.co.za