What is a
Featured Image?

A featured image is one of the most valuable assets for driving traffic from social media to your website. When you post your website link on Facebook (or share it in WhatsApp), it automatically pulls in the featured image. This acts as a visual gateway—anyone who clicks the image is instantly directed to your site. Not only does this increase website traffic, but it also gives you the chance to present more detailed and compelling information about your services once they arrive.

The featured image serves as the first impression of your content. Think of it like a billboard—eye-catching, attention-grabbing, and inviting. When someone scrolls through their Facebook feed, a well-designed featured image can make all the difference between someone stopping to click or continuing to scroll.

Below are some examples of websites posted to Facebook with their featured images displayed. Notice how they stand out? That’s the power of visuals. You can post your link to your Facebook Business Page or in Facebook Groups to maximize visibility and engagement.

When posting to social media, there’s a key difference between sharing just an image and posting a link with a featured image.

• Image Post: Users might engage with the image itself (through likes and comments), but these interactions don’t necessarily lead to website visits. There’s no immediate call to action, reducing the chances of converting viewers into site visitors.

• Link with Featured Image: A featured image, on the other hand, creates a clear call to action. Users know that clicking the image will take them directly to your website, encouraging more meaningful interactions and driving traffic to your site.

To ensure your image looks great across platforms, follow these basic technical specifications:

• Size: 1200 x 630 pixels

• Format: JPEG for the best balance between quality and file size

Make sure the image reflects your brand and communicates your message clearly. A well-designed featured image can significantly improve your click-through rates and boost traffic to your website.