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Disclaimer: While it’s technically possible to sell certain digital assets, selling a Gmail account specifically violates Google’s Terms of Service. This article is for informational purposes only and does not encourage or condone illegal activities.

Selling an email address as part of a business

An email address typically holds significant value when it’s part of a larger package—a business. When selling a business, the email address, often used for customer interactions and business correspondence, becomes a critical asset.

Here’s how it works:

Business Valuation: The email address is not valued independently but contributes to the overall business valuation.
Due Diligence: Buyers will assess the email account’s history, contacts, and correspondence as part of the business evaluation.
Transfer Process: The email account is usually transferred as part of the business handover, often involving changing the password and granting access to the new owner.

 

Technical email challenges

Gmail Account: Transferring a Gmail account can be complex due to Google’s account ownership policies. Unlike business email addresses, transferring a Gmail account requires direct access and ownership transfer, which can be time-consuming and fraught with complications. If you have been using your Gmail account for correspondence other than business you might not be wiling nor able to include the Gmail account in the sale of your business. There is also the impossible challenge of all your search history, your phone apps and other third party connections like banking that’s probably linked to your Gmail.

Business Email Address: In contrast, transferring a business email address hosted on a company’s server can be more straightforward. It often involves updating DNS settings and migrating email data, which can be managed with minimal disruption. Business email addresses are generally under the control of the company’s IT infrastructure, making the transfer process smoother. If you’re hosting with Xneelo, it’s a simple process. A business with a professional email address adds significant value to the sale of a business.

 

Other digital assets you can sell

Beyond email addresses, several digital assets can be sold, either independently or as part of a larger package:

  • Domain Names: These are the foundation of online presence. A domain with a strong brand name or relevance to a specific industry can be highly valuable.
  • Websites: A fully developed and functional website can be sold, especially if it generates traffic or revenue.
  • Social Media Accounts: Accounts with a large following can be lucrative, particularly in niches with high engagement.
  • Online Stores: E-commerce platforms with established customer bases and sales history can command a premium price.
  • Intellectual Property: This includes patents, trademarks, copyrights, and trade secrets that can be sold or licensed.
  • Customer Databases: Customer contact information can be valuable for targeted marketing, but data privacy laws must be strictly adhered to.
  • Online Course Content: If you’ve created high-quality online courses, they can be sold as standalone products or bundled with other assets.

 

Upgrade your small business now!

The Website Guy can set you up for just R950. You’ll receive:

  • A professional .co.za domain name.
  • Multiple email addresses for your team.
  • A mobile-focused single-page website.
  • An embedded WhatsApp button for easy customer connection.
  • A stylish featured image for sharing on Facebook Groups.

For a full list of website special features, click here.

 

Warning

While Gmail is a popular and convenient email service, it’s not recommended for business use. Your business may be perceived as unprofessional if your primary email address is a Gmail account.

Simply get a domain name and an email address associated with it. For example, www.thewebsiteguy.co.za is my domain and riaan@thewebsiteguy.co.za is the email address associated with it. Imagine I used thewebsiteguy28@gmail.com. It’s an obvious step down.

 

Get started with upgrading your busines by filling in the form below. Riaan will WhatsApp you shortly. 📖

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