Riaan Wessels Web Designer Riaan Wessels aka The Website Guy. Micro Business Digital Footprint Developer Riaan Wessels' Photo

Advanced
SEO

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SEO is a game

SEO is like a game, and advanced SEO helps you play better.
While basic SEO focuses on keywords and links, advanced SEO goes deeper. It’s about fine-tuning your website to get noticed more and rank higher. Here’s what advanced SEO involves:

Technical SEO Audits:

Look for issues like broken links or errors on your website. Fixing these helps search engines crawl your site better.

Core Web Vitals:

Focus on making your site load fast, respond quickly, and display content smoothly. Google ranks sites higher if they provide a good user experience.

Schema Markup:

Add special code to your site to help search engines understand your content. This can get you featured in rich snippets or Google’s knowledge graphs.

Advanced Keyword Research:

Find specific keywords people are searching for, especially long phrases, and make sure your content matches their intent.

Content Clusters:

Organize your content around core topics and link them together internally. This strengthens your site’s authority on that subject.

Mobile-First SEO:

Make sure your site works great on phones. Google prefers mobile-friendly sites.

Backlink Analysis:

Check which sites link to yours. Remove any bad links and focus on getting links from reputable sources.

Local SEO:

Optimize your site for different countries or regions. Use Google Business Profile and local keywords for local SEO.

Voice Search:

Adjust your content for voice search. Voice queries are often more conversational and in question form.

AI & Machine Learning:

Use AI tools to predict trends and optimize your content based on how users behave.

Server Analysis:

Look at your server logs to see how search engines are crawling your site and fix any crawling issues.

Competitor Analysis:

See what your competitors are doing and find gaps to improve your own SEO strategies.