
Advanced
SEO
SEO is a game
SEO is like a game, and advanced SEO helps you play better.
While basic SEO focuses on keywords and links, advanced SEO goes deeper. It’s about fine-tuning your website to get noticed more and rank higher. Here’s what advanced SEO involves:
Technical SEO Audits:
Look for issues like broken links or errors on your website. Fixing these helps search engines crawl your site better.
Core Web Vitals:
Focus on making your site load fast, respond quickly, and display content smoothly. Google ranks sites higher if they provide a good user experience.
Schema Markup:
Add special code to your site to help search engines understand your content. This can get you featured in rich snippets or Google’s knowledge graphs.
Advanced Keyword Research:
Find specific keywords people are searching for, especially long phrases, and make sure your content matches their intent.
Content Clusters:
Organize your content around core topics and link them together internally. This strengthens your site’s authority on that subject.
Mobile-First SEO:
Make sure your site works great on phones. Google prefers mobile-friendly sites.
Backlink Analysis:
Check which sites link to yours. Remove any bad links and focus on getting links from reputable sources.
Local SEO:
Optimize your site for different countries or regions. Use Google Business Profile and local keywords for local SEO.
Voice Search:
Adjust your content for voice search. Voice queries are often more conversational and in question form.
AI & Machine Learning:
Use AI tools to predict trends and optimize your content based on how users behave.
Server Analysis:
Look at your server logs to see how search engines are crawling your site and fix any crawling issues.
Competitor Analysis:
See what your competitors are doing and find gaps to improve your own SEO strategies.